“We ran a promo — but only two hundred of two thousand players even heard about it.”
A story on Instagram, a post in the group. Only a fraction of regulars see it — algorithms cut the reach, and half aren’t even subscribed.
Without your own app, every promo means paying for ads again and hoping people notice. Bringing players back is left to luck.
With a branded app, the push lands on every player’s phone. “−30% tonight” gets opened within the first hour — and the club fills up.
“A regular moved — and there’s a competitor’s club near their new home.”
They came to you for a year. Now you’re 40 minutes away, the competitor just five.
Without your app they simply go wherever’s closer. You won’t even know you lost them.
With the app, your brand, their balance and earned bonuses are right on their phone. A “we miss you, +200 bonus” push reminds them in time — spending the balance with you beats letting it burn.
“We wanted our own app — a developer quoted two million and half a year.”
Design, iOS, Android, backend, payments, publishing — from scratch that’s the budget and timeline of a separate business.
Without a ready platform you either shelve the idea or take on a long build with the risk the contractor disappears halfway.
With IZI the app is already built — all it needs is your brand. Launch in weeks, pay monthly, no six-figure budget up front.